OROTON

Dusty Luxe x OROTON: A European Dream in Paddington

In a captivating collaboration, Dusty Luxe and the OROTON flagship store in Paddington have brought a touch of European charm to the heart of the city. This innovative partnership, spearheaded by Creative Director Sophie Holt, reimagines the shopping experience by blending art and retail in a seamless, immersive environment.

Holt shares her vision: "I've always thought, imagine if you could see a little painting on the wall in a store and it was actually for sale. It’s all about creating the whole aesthetic – the bag, the clothes, the books, the little stool that you want. It’s a way for us to connect on another level with our customers."

Stepping into the store, shoppers are greeted by a carefully curated selection of items that evoke the laid-back, sun-drenched ambiance of Europe. Every detail, from the accessories to the décor, has been thoughtfully chosen to create a cohesive and inviting atmosphere. This collaboration is more than just a retail experience; it’s a journey into a beautifully styled world where every piece tells a story.

The store boasts an impressive selection of vintage blue and white hand painted plates imported from France and curated by Dusty Luxe for this project. The plates we’re wall mounted for the flagship store to create a European feel and were complimented with other styling items from Dusty Luxe including beautiful wicker chairs from Provence and a selection of vintage French paintings.

Get the look: blue and white crockery, chairs, artwork (blue and white theme)